Dedicated Mobile Website Designs. Lead The Trend
The mobile web refers to access to the world wide web, i.e. the use of browser-based Internet services, from a handheld mobile device, such as a smartphone or a feature phone, connected to a mobile network or other wireless network.
According to 2012 research on what users want most from mobile sites, 67% of consumers say that a mobile friendly site makes them more likely to buy, and 74% say they’re more likely to return to that site in the future.
With mobile traffic now accounting for more than 60% of Internet traffic (and rising), It really is no surprise that Google and the other search engines are beginning to take that mobile experience into account when deciding which sites to recommend in their results. The need for speed and making sure that the correct content is being delivered to the mobile user in the most effective manner and layout should be of paramount consideration.
There is a good chance that you website is quite viewable on todays smartphone browsers, so it is understandable that you might be asking yourself “Well if my site can already be seen on a mobile device, than why am I still reading this?” The answer is simple, although you have a website, is it really usable via that mobile device?
Websites that aren’t mobile-friendly create frustrated users and that’s just plain bad for business. Your prospective customers are doing much more, for much longer, on mobile devices, including shopping and product research; when they do, they look for content to meet their on-the-go needs.
A recent Google survey of mobile users found that 72 percent of mobile users say it’s important to them that websites are mobile-friendly, yet 96 percent have visited a site that doesn’t work well on their device.
Many fans of a particular brand are disappointed in the company itself if the mobile experience doesn’t meet their expectations. 55% of respondents agreed, “A frustrating experience on a website hurts my opinion of the brand overall.”
Consumers searching for product or service information are looking for ways they can act and interact immediately. They still prefer to do deep research, read reviews, and make big purchases on desktops; making contact and taking action are their priorities when mobile consumers are on the go.
Google’s survey involved 1,088 US smartphone Internet users and was performed by independent market research firms Sterling Research and SmithGeiger in July 2012. More information on the What Users Want Most From Mobile Sites Today report is available on the Google Mobile Ads blog.
Don’t wait until your competitors have become mobile-savvy to implement a mobile strategy into your online marketing, lead the way. It will almost certainly lead to a surge in traffic and more sales for your business. It will also help your business to stand out as an innovator within your market, instead of a follower.