When I started my business, I knew I needed a website. Of course, I knew nothing about how to build a website but using a popular web hosting company, I utilized the tools they had available for a generic templated version. It wasn’t fancy but I thought that it at least gave my company a presence on the web. I had no idea about any of the work a hardworking website needed to do but it looked good and there were no typos!
After three years of a static, bland website, I knew that technology was moving at a high clip. Websites needed to have a solid background and architecture in order to be competitive in web searches. I knew that there needed to be movement and that my website needed to draw a viewer in quickly in order to get their attention. I didn’t know how but I knew that social media and blogging deserved some attention in order to increase the chance of my website being viewable to my target audience. I knew these things but I had no idea how to execute such magic.
Several months ago, I met Derek Brown of Webstorme. He said that he did website design (so did I, right??) and that he could help and improve the performance of my site. He took a look at my site and gave me a candid analysis and provided constructive criticism on why my site wasn’t doing what it could be doing. He told me what it needed in order to do those things and then he told me that he could make that happen.
He asked me what I wanted to accomplish with my site and told me to look at different sites to see which ones I liked to pattern my new site. Then he went to work. He provided me with lots of information along the way to help me understand what he was doing. He explained to me the nuts and bolts of what we were trying to accomplish and patiently, very patiently, listened to all of my questions and input and talked me through some of the frustration I was feeling about the process. His knowledge of what works and what needs to be done to make it work is immense. Quite frankly, much of it was over my head from a technology perspective. I just knew I wanted it to look good and work!
I LOVE my new website. In two weeks after it launched, my ranking on Google searches rose from 2 or 3 pages down the list to the first page and actually the second or third company on page one. I have learned to connect my social media with my website and people can like my Facebook page from my website and see the latest news and blog content right from the site. Once my new site had launched, Derek took the time to show me how I could make updates (new photos, blog input, etc.) myself to keep content current and relevant.
I know there is lot of technical stuff going on in the background – tags, keywords, links – makes my head spin! All I know is that it is working, looks great and is improving my ranking in web searches. All leading to greater visibility and more business. I couldn’t be happier with the site and with all that Derek did to make it a reality. I highly recommend him and his services.
Pat Blaney, Owner
Wagz ‘n Whiskerz Pet Sitting
It amazes us within each report how many of us are spending an unjustifiable amount of time on facebook, twitter, pinterest, and youtube (just to name a few). However, what amazes us far beyond that – is the amount of small business that are not taking advantage of this wide open door to get in front of even a tiny fraction of 1.15 Billion PLUS users. FREE! (TheNextWeb.com “Facebook now has 1.15 billion monthly active users, 819 million mobile monthly active users and 699 million daily active users.” 24 Jul 13)
Obviously you are not going to reach the eyes of 1.15 Billion + users. Would 100 new eyes looking at your product/service be worth the time?
Here are some of the excuses we’ve heard
- We don’t want our business associated with that fluff. (cross my heart. word for word – Some businesses associated with that “fluff” include…HP, Ford, Starbucks, and T-Mobile. In fact, 80% of the top 100 fortune companies are using at least one social media profile to engage with their customers)
- We are a small town shop. None of our customers are on facebook. (lol. think again. Here at WebStorme, we unanamously agree that we would each make a sizable wager that at least half of the following check a facebook page at least once a week: your mother, your father, your daughter/son, your boss, his boss, your last 3 customers, your neighbor on each side, and your sister/brother)
- Social Media is something for those who want to follow Dancing with the Stars and Lady Gaga. It’s not for my small business. (ok, well don’t tell that to Dell Computer, Apple, Cisco, Starbucks, Safeway, Wells Fargo, Caterpillar. Somehow I don’t think they’re using social media to tap into the latest results of Dancing with the Stars.)
- We risk not being able to control the conversation. What if someone says something negative? (Ok, well with this one, you are absolutely right, you can’t control the conversation. Want to know a secret? You never could! The difference today is that now you have the ability to keep track of those conversations and to step-up and make amends, or explain your side of the problem. Correctly defined, social media marketing now allows more control over the conversation, not less.)
8 out of 10 small businesses use social networking sites (Facebook, Twitter, LinkedIn, etc.) for collecting and monitoring info about their competitors. Moreover, 24 percent of these businesses integrated social media in a structured way into their business, while 80 percent increased time spent on social media as compared to last year. Social networking sites have revolutionized digital marketing for businesses of all sizes.
Nearly one in four people worldwide will use social networks in 2013. The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion.
eMarketer. June 18, 2013
click for full size infopgraph
US smartphone adoption grew 30% in 2012 alone with over 50 million owners now having access to tablets (src: comScore). Mobile Internet usage now accounts for one out of every three digital media consumption minutes.
Here are the latest mobile growth statistics for 2013, a complete indepth summary of where the mobile market is now at, including things like mobile phone adoption rates, smartphone penetration rates, most popular mobile browsers, mobile/tablet sales figures, media consumption habits on mobile devices .etc all with the latest 2013 data on the growth of mobile…
The infographic was created by the guys at Super Monitoring.
Here are a few key statistics;
- 91% of all people on earth have a mobile phone
- 56% of people own a smart phone
- 50% of mobile phone users, use mobile as their primary Internet source
- 80% of time on mobile is spent inside apps
- 72% of tablet owners purchase online from their tablets each week
- And that’s just a few of the new stats…
Search engine optimization continues to evolve in a variety of ways. 2012 was one of the most significant years for SEO in recent history. A multitude of search engine algorithm updates dramatically altered the manner in which search engine optimization is conducted.
The underhanded tricks, limited opening back doors, and quick “fixed” have systematically eliminated from the digital toolkit. If you, or your agency, find one and use it – it’s only a matter of time before it will be discovered, squashed, and your domain will be critically punished.
As the below infographic details [MediaWhiz. The Year Of The Consumer], SEO success in 2013 comes down to one thing: content. Lots of high-quality, relevant content. In order to have true, long-term SEO success, you must optimize for users first and search engines second. The future of SEO is content.