When I started my business, I knew I needed a website.
When I started my business, I knew I needed a website. Of course, I knew nothing about how to build a website but using a popular web hosting company, I utilized the tools they had available for a generic templated version. It wasn’t fancy but I thought that it at least gave my company a presence on the web. I had no idea about any of the work a hardworking website needed to do but it looked good and there were no typos!
After three years of a static, bland website, I knew that technology was moving at a high clip. Websites needed to have a solid background and architecture in order to be competitive in web searches. I knew that there needed to be movement and that my website needed to draw a viewer in quickly in order to get their attention. I didn’t know how but I knew that social media and blogging deserved some attention in order to increase the chance of my website being viewable to my target audience. I knew these things but I had no idea how to execute such magic.
Several months ago, I met Derek Brown of Webstorme. He said that he did website design (so did I, right??) and that he could help and improve the performance of my site. He took a look at my site and gave me a candid analysis and provided constructive criticism on why my site wasn’t doing what it could be doing. He told me what it needed in order to do those things and then he told me that he could make that happen.
He asked me what I wanted to accomplish with my site and told me to look at different sites to see which ones I liked to pattern my new site. Then he went to work. He provided me with lots of information along the way to help me understand what he was doing. He explained to me the nuts and bolts of what we were trying to accomplish and patiently, very patiently, listened to all of my questions and input and talked me through some of the frustration I was feeling about the process. His knowledge of what works and what needs to be done to make it work is immense. Quite frankly, much of it was over my head from a technology perspective. I just knew I wanted it to look good and work!
I LOVE my new website. In two weeks after it launched, my ranking on Google searches rose from 2 or 3 pages down the list to the first page and actually the second or third company on page one. I have learned to connect my social media with my website and people can like my Facebook page from my website and see the latest news and blog content right from the site. Once my new site had launched, Derek took the time to show me how I could make updates (new photos, blog input, etc.) myself to keep content current and relevant.
I know there is lot of technical stuff going on in the background – tags, keywords, links – makes my head spin! All I know is that it is working, looks great and is improving my ranking in web searches. All leading to greater visibility and more business. I couldn’t be happier with the site and with all that Derek did to make it a reality. I highly recommend him and his services.
Pat Blaney, Owner
Wagz ‘n Whiskerz Pet Sitting