Getting Your Business In Front Of 1.15 Billion Pairs Of Eyes
It amazes us within each report how many of us are spending an unjustifiable amount of time on facebook, twitter, pinterest, and youtube (just to name a few). However, what amazes us far beyond that – is the amount of small business that are not taking advantage of this wide open door to get in front of even a tiny fraction of 1.15 Billion PLUS users. FREE! (TheNextWeb.com “Facebook now has 1.15 billion monthly active users, 819 million mobile monthly active users and 699 million daily active users.” 24 Jul 13)
Obviously you are not going to reach the eyes of 1.15 Billion + users. Would 100 new eyes looking at your product/service be worth the time?
Here are some of the excuses we’ve heard
- We don’t want our business associated with that fluff. (cross my heart. word for word – Some businesses associated with that “fluff” include…HP, Ford, Starbucks, and T-Mobile. In fact, 80% of the top 100 fortune companies are using at least one social media profile to engage with their customers)
- We are a small town shop. None of our customers are on facebook. (lol. think again. Here at WebStorme, we unanamously agree that we would each make a sizable wager that at least half of the following check a facebook page at least once a week: your mother, your father, your daughter/son, your boss, his boss, your last 3 customers, your neighbor on each side, and your sister/brother)
- Social Media is something for those who want to follow Dancing with the Stars and Lady Gaga. It’s not for my small business. (ok, well don’t tell that to Dell Computer, Apple, Cisco, Starbucks, Safeway, Wells Fargo, Caterpillar. Somehow I don’t think they’re using social media to tap into the latest results of Dancing with the Stars.)
- We risk not being able to control the conversation. What if someone says something negative? (Ok, well with this one, you are absolutely right, you can’t control the conversation. Want to know a secret? You never could! The difference today is that now you have the ability to keep track of those conversations and to step-up and make amends, or explain your side of the problem. Correctly defined, social media marketing now allows more control over the conversation, not less.)
8 out of 10 small businesses use social networking sites (Facebook, Twitter, LinkedIn, etc.) for collecting and monitoring info about their competitors. Moreover, 24 percent of these businesses integrated social media in a structured way into their business, while 80 percent increased time spent on social media as compared to last year. Social networking sites have revolutionized digital marketing for businesses of all sizes.
Nearly one in four people worldwide will use social networks in 2013. The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion.eMarketer. June 18, 2013